GMFCo created the After Shock Arena and took After Shock to over 17 music festivals
in 2005. A unique experience for a unique brand.
The After Shock Arena was hosted at over 17 music festivals in 2005, from Homelands
to Download to the Leeds festival. A real festival alternative where festival-goers
can enjoy a variety of After Shock 'moments' anything from jacuzzis to pole
dancing, to motorised toilet racing, along with a festival-specific high energy
sound track. We even supplied over 100,000 water pistols throughout the 2005
season, to cool everyone down.
The After Shock Arena is a must-see, competing with festival headliners and
offering a truly unique experience.
Maxxium UK and Jim Beam Brands brought in GMFCo to run their promotional activity
at music festivals throughout the UK in 2003. Since then After Shock has visited
more festivals than other drinks brand in the UK, year on year.
